So that importing isn't a privilege reserved for the largest players
Direct importing has long had a high ceiling: personal relationships with factories, complex freight, crushing customs, and capital locked up at every stage. We wanted to break that barrier, so we partnered with TRADEX to become the shared import arm for every merchant on GINI. Today, you simply pick the product you want to import from TRADEX's catalog inside the GINI dashboard — the team handles everything from quote to delivery.
