GINI (جنّي)
The Iraqi gateway to global brands.
GINI is an Iraqi digital commerce platform founded in 2023 to serve as the primary gateway between Iraqi shoppers and the world's leading brands. The platform operates a curated assortment of authentic products backed by official warranty and after-sales service, powered by a network of strategic local partners across payments, delivery, and logistics. Headquartered in Baghdad, GINI serves customers across every Iraqi province.
The official guide to how GINI shows up in the world — logo, colours, type, and the voice we use with our audience. Every asset is free to download.
GINI Orange · Pantone 1655 C
400 · 500 · 700 · 800
SVG + PNG formats
2026-04
Four pillars that steer every design and editorial decision at GINI.
We build the digital + logistics infrastructure that makes access to genuine products an everyday, effortless experience — with warranty, after-sales service, and a fair price.
A platform every shopper trusts, every merchant relies on, and every brand recognises as the shortest path into the Iraqi market.
Not a generic marketplace, not a single store. We're the curated bridge — a considered assortment, a unified experience, and a local team behind every order.
Every product authentic. Every service in Arabic. Every promise backed by a warranty. That's the floor, not the ceiling, of what the GINI name means.
The full wordmark for primary use, the monogram for tight spaces. Every file ships as a native SVG — print- and pixel-perfect on any surface.
The first-choice, default mark on every piece that represents GINI. Four approved backgrounds.
Default use on light surfaces — marketing and print material.
The default surface across the website and official collateral.
Video thumbnails and dark-mode collateral.
The wordmark without the orange accent — for pure black or white surfaces, or any hue that would clash with GINI Orange. Also the right pick for one-colour print, stamps, and embroidery.
For campaigns and high-emphasis collateral — we use the all-white wordmark (no orange accent) so the brand colour doesn't repeat on top of itself.
For one-colour print, or whenever surrounding colours might clash with GINI Orange.
Pure black surfaces — or any loud colour that would fight the brand orange.
Reach for the monogram (the G-mark) when the wordmark won't fit: avatars, app icons, and image watermarks.
The condensed GINI mark — watermarks, avatars, and square icons on light surfaces.
Preferred treatment for the app icon and social avatars — we use the all-white monogram (no orange accent) so the brand colour doesn't repeat on top of itself.
Single-ink G on pure white — and any surface where the orange accent would clash.
Single-ink G on pure black — and any saturated colour that would fight the brand orange.
The numbers that keep the mark legible and consistent wherever it appears.
The grid above visualises the minimum clear space around the mark: the dashed safe area must remain at least one G-height on every side.
Maintain a clear space equal to the G-height on every side.
Smallest on-screen width where the wordmark stays legible.
Any printed medium: cards, envelopes, signage.
Don't alter the ratio — no stretching or squashing.
Two short lists keep the mark sharp: what to always do, and what to never do.
The name, wordmark, monogram, associated product marks, and brand colours are legally protected intellectual property. No third party may use them without formal reference to us.
© 2023–2026 GINI. All rights reserved. ‘GINI’, ‘جنّي’, the full wordmark, the monogram, and the primary brand colour (Orange #F05D25) are trademarks registered with the Intellectual Property Directorate of the Republic of Iraq. Use, reproduction, or alteration without prior written permission from GINI is prohibited.
The names ‘GINI’ and ‘جنّي’, the full wordmark, the monogram (the G-mark), sub-product names such as ‘GINI Market’ and ‘GINI Jumaa’, the primary brand colour (Orange #F05D25), and our signature pattern — all legally protected marks and assets.
Editorial use (press, reviews, news coverage) using the assets exactly as shown in this guide — no modification to form, colour, or proportions. Any commercial use requires prior written permission.
Registering domains, apps, or companies with names confusingly similar to ‘GINI’, modifying the logo or its colours or stretching it, applying it to unauthorised merchandise or services, or presenting content in a way that implies official GINI affiliation when none exists.
If you spot unauthorised use of GINI assets, email info@gini.iq with evidence (links, screenshots) and we'll pursue it through legal channels within 72 business hours.
A warm primary anchored by considered neutrals — built for clarity and contrast.
GINI Orange
Primary brand colour — logo, buttons, interactive elements.
Ember
Darker shade for hover states and type on light fills.
Night Ink
Primary text and headlines on light surfaces.
Warm Cream
Primary surface across the site and marketing material.
Quiet Sand
Secondary surfaces for cards and section dividers.
Every pair below has been measured against WCAG 2.1 — use it without second-guessing.
Aa · GINI
This body text reads clearly.
AAADefault pairing for long-form body copy.
Aa · GINI
This body text reads clearly.
AAACopy set on sand-toned cards.
Aa · GINI
This body text reads clearly.
AALarge headings and buttons only (18px+). Avoid body copy.
Aa · GINI
This body text reads clearly.
AAUse the Ember shade when setting coloured text on cream.
Aa · GINI
This body text reads clearly.
AAADark mode for product pages and video thumbnails.
Aa · GINI
This body text reads clearly.
AAAWarm accent on dark surfaces.
We rely on Rubik across weights to build a clear visual hierarchy across every surface.
Rubik · Google Fonts
Arabic + Latin subsets
GINI — your trade partner.
One marketplace. Everything you need.
Smart shopping, secure payments, fast delivery.
We build an Iraqi platform that connects shoppers to the best brands at fair prices, with warranty and after-sales service from a local team.
BRAND GUIDE • VERSION 1
Our signature pattern sits behind content to add depth, while keeping text contrast safe.
Four traits guide every sentence we write — from ads to customer service replies.
We speak in plain language — close to our customers, true to the local culture.
We make promises we keep, and are honest about what we do and don't know.
Short sentences, clear ideas. Every word earns its place.
We see the opportunity before the obstacle, and build tools that unlock the next step.
Shop the best brands. Warrantied, at a fair price.
The leading platform delivering an unparalleled shopping experience.
Why: State the action, not the claim. Specific phrasing beats generic superlatives.
We couldn't complete the payment. Try another card or contact us.
An error occurred while processing your request. Please try again later.
Why: Explain what happened, then offer the next step. Never leave the customer in limbo.
Paste the paragraph below into your article or release as-is — or pull any of the quick facts directly.
GINI is an Iraqi digital commerce platform founded in 2023 to serve as the primary gateway between Iraqi shoppers and the world's leading brands. The platform operates a curated assortment of authentic products backed by official warranty and after-sales service, powered by a network of strategic local partners across payments, delivery, and logistics. Headquartered in Baghdad, GINI serves customers across every Iraqi province.
If you don't find what you're looking for, email info@gini.iq.
Email info@gini.iq and we'll send custom imagery or a quote-approved statement within 24 hours.
