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Iraq's Leading E-Commerce Company

Empowering Merchants to Grow Digitally

GINI is an advanced Iraqi platform for market automation and digital commerce, connecting merchants, service providers, delivery companies, and payment systems within a unified ecosystem. It offers integrated tools for business management, payments, and order handling, enabling businesses to grow and reach millions of users efficiently while driving a more organized digital economy in Iraq.

Register as Merchant
GINI mascot reaching forward
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About Us

Building the Future of Digital Commerce in Iraq

At GINI, we are building the digital commerce infrastructure in Iraq by developing platforms and technologies that connect merchants with consumers, integrating payments, logistics, and business management within a single digital system. Our goal is to enable companies and merchants to transition to the digital economy easily, providing smart tools that help them grow and reach wider markets, while creating a more efficient and transparent commerce experience in Iraq.

  • Platforms that connect merchants and consumersOne marketplace bringing both sides together, simply and safely.
  • Payments, logistics and management in one systemNot scattered tools, but an ecosystem that works together.
  • Smart tools to grow and reach wider marketsAn easy move to the digital economy, and growth you can measure.
Trusted & Licensed24/7 Support
The Merchant Journey

From first sign-up to growth across every channel

One registration opens the whole GINI system for the merchant — payments, business management, and selling across every channel, built together around a single relationship.

  1. Joins easily

    One registration opens the whole system

  2. Activates quickly

    Simple setup, no complexity

  3. Completes the first transaction

    A real sale or payment in no time

  4. Adds more capabilities

    Payments, management, and new sales channels

  5. Grows across every channel

    Wider presence and multiplying transactions

Every step a merchant takes inside GINI strengthens the rest of the system — more channels, smarter tools, faster growth.

What We Offer Merchants

Digital Commerce

  • Complete and easy-to-setup online store
  • Professional product and catalog management
  • Retail and wholesale sales from the same platform
  • Professional and distinctive shopping experience
Our Products

Integrated Solutions for Every Sector

We offer a range of specialized digital platforms covering various sectors of the Iraqi economy

Consumer Products

For Consumers

GINI's consumer products include a range of digital platforms that allow users to discover, purchase products and services easily within a unified experience.

Brands that trust GINI

65+ local and global brands sell through our ecosystem

Phones, home appliances, tools, beauty, technology and lifestyle, all in one place.

  • HUAWEI
  • HONOR
  • SAMSUNG
  • XIAOMI
  • REALME
  • REDMAGIC
  • TECNO
  • MOTOROLA
  • OUKITEL
  • MSI
  • ASUS
  • INFINIX
  • HAIER
  • GEEPAS
  • SHARP
  • SKYWORTH
  • DAEWOO ELECTRONICS
  • KINGHOME
  • YORK
  • SHINON
  • PANASONIC
  • SNOWA
  • TECNOGAS
  • HISENSE
  • GORENJE
  • HAUKIA
  • GE
  • ECOVACS
  • GARMIN
  • BROTHER
  • DONG CHENG
  • MILWAUKEE
  • CAT
  • DELI
  • MAKITA
  • ROBOROCK
  • EZVIZ
  • CANON
  • G-TAB
  • TCL
  • LELAS
  • DYSON
  • CHICCO
  • REMINGTON
  • RUSSELL HOBBS
  • LAIFEN
  • HUAWEI EKIT
  • ISHTAR
  • ALAKSA
  • ALMATEEN GROUP
  • CHILL
  • WADI
  • SHOWNIC
  • NOJOOM
  • GALAXY
  • EMBLEME
  • ARIIKA
  • BY VILAIN
  • SAVOO
  • BOOST & BALANCE
  • MILANO
  • GANT
  • ROYAL RAHMANI
  • MAD PARFUMEUR
  • DENKA
Merchant reviews
Merchant Reviews

What Merchants Say

Real experiences from merchants who trust GINI to manage and grow their business

98% Satisfaction
Store & Inventory
I used to write orders in a notebook and lose customers to the chaos. With GINI everything is on one screen, and my phone sales grew about 40% in four months. The best part is knowing my stock in real time.

Ahmed Al-Khazraji

Al-Nukhba Electronics — Baghdad, Karrada

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Our Values

The Values That Guide Us

Six principles every product we build and every decision we take is measured against.

  1. Continuous Innovation

    We strive to develop advanced digital solutions that redefine the commerce and services experience, investing in technology to build tools that enable merchants and companies to grow in the digital economy.

  2. Building Trust

    We place transparency and credibility at the core of everything we do, working to build a trusted environment that brings together merchants, users, and partners within a secure and sustainable digital ecosystem.

  3. Business Empowerment

    Our goal is to empower merchants and companies to access advanced digital tools that help them manage their business efficiently and expand their reach in local and digital markets.

  4. Simplicity in Technology

    We believe technology should be easy to access and use, so we design our products to simplify business processes and make them accessible to everyone.

  5. Shared Growth

    We consider the success of merchants, partners, and users as success for the entire ecosystem, so we work to create new opportunities for growth and expansion for all parties.

  6. Commitment to Quality

    We are committed to developing reliable, high-quality products and services, continuously striving to improve performance and user experience in everything we offer.

Benefits

Why Merchants Join GINI

  • Instant access to a wide customer base

  • Increase sales through unified channels

  • Centralized and easy operations management

  • Flexible payment solutions that support growth

  • Marketing tools that boost visibility

  • Integrated ecosystem for expansion

Get Started

How Do You Join GINI?

Three steps between you and selling across Iraq

  1. Register Your Details

    Via the “Register as Merchant” button — one simple form for your business details.

  2. Set Up Your Store

    List your products in a ready-made online store that is fully easy to set up.

  3. Receive Orders

    Electronic payments and delivery across Iraq — with our support team on 7721.

Contact Us

Have a question or want to join GINI?

Our team is ready to answer all your questions and help you get started. Contact us directly by phone.

7721
FAQ

Top Questions

GINI is an Iraqi digital-commerce infrastructure company that connects merchants, service providers, delivery companies, and payment systems within one unified technology ecosystem, offering tools for business management, product listing, payment processing, and order management.

GINI offers consumer platforms such as GINI Market, Friday Market, the Loyalty Platform, the Fawz Platform, and GINI Opportunities, plus business products like GINI Wholesale, GINI Plus, GINI Bridge, GINI Merchants, and custom digital-transformation solutions.

GINI is built for merchants and businesses that want to run their operations digitally and reach millions of users, as well as for consumers looking to discover and buy products and services in one unified experience across Iraq.

Merchants can register directly on the GINI website at gini.iq using the “Register as a merchant” button, then set up their store, list products, and start receiving orders and payments electronically.

GINI works with strategic partners including Qi Card for electronic payments, Tradex for cross-border commerce, EGI for advertising and marketing, and Al-WSL for delivery and logistics.