Our strategic partners
Advertising & Marketing PartnerSince 2023

Where Iraq sees your brand

Through our partnership with EGI — a media group specialized in out-of-home advertising and digital marketing — GINI merchants gain real reach to millions of Iraqis every day. From digital street screens across Iraq's major cities to paid campaigns on leading digital channels, we place your marketing budget in the hands of experts who understand the local market and measure the return on every dinar.

Advertising & Marketing Partner
+300
Ad screens
18
Cities covered
+12M
Monthly impressions
About the partner

An integrated media ecosystem reaching all of Iraq

EGI is an advertising and content company with an extensive media footprint: digital ad screens at Iraq's most trafficked intersections, partnerships with leading local social platforms and websites, and an in-house production studio that takes ideas from concept to execution. Services span strategic planning, media buying, creative production, and detailed campaign performance reporting.

Key strengths

  • Digital screen network across Iraq's major cities at strategically chosen sites

  • Professional media buying with negotiated best pricing across each channel

  • In-house production studio covering videography, editing and design

  • Transparent performance reporting with reach, engagement and conversion metrics

The partnership story

So that the merchant's message reaches the right customer

Today's merchants have great products but lack a marketing tool they can actually read — a clear map of who sees their brand, where, and how to measure the impact. We partnered with EGI to deliver a built-in marketing solution inside GINI: the merchant sets a goal, picks the audience, launches the campaign, and sees results in their dashboard. No ad agencies, no brokers, no budget lost to opaque details.

Why this partnership

Three pillars that make a real difference for merchants

What makes this partnership more than a cooperation agreement?

01 / 03

Real geographic reach

Your campaigns surface in real-world locations seen by millions of Iraqis daily — not just opaque digital impressions.

02 / 03

Creative worth advertising

A creative team produces polished brand ads instead of relying on raw product photos.

03 / 03

Clear impact measurement

Live reports that tie ad spend to real store results: visits, orders, revenue.

How we integrate

Professional marketing, available inside your dashboard

You get what a full ad agency delivers — without separate contracts or tangled monthly invoices.

Digital out-of-home campaigns

Launch campaigns across the screen network at major intersections and malls, choosing city and timing.

Digital media buying

Managed campaigns on social platforms and local websites at better negotiated rates.

Full creative production

Product photography, short-form video, ad creative design — ready to publish on any channel.

Unified performance reports

All channel performance rolls into one report inside GINI, directly tied to store traffic.

The partnership works for you

Ready to put your brand in front of millions of Iraqis?

Join GINI and launch your first ad campaign with EGI.