The story of a small family store in Karkh that grew into a recognized Iraqi brand serving tens of thousands of customers yearly after joining GINI.
Al-Rafidain Store opened a decade ago as a small family shop in Karkh, Baghdad, selling household supplies to neighborhood residents. When it joined GINI two years ago, the owner wondered if an online store would really add anything or just distract from the core business.
Sales were almost flat. Customers were geographically limited, and expanding meant opening a new physical branch at a cost the business could not afford.
Al-Rafidain started by adding only 50 products to GINI to test the market. Within two months, the owner discovered that 40 percent of his orders came from outside Baghdad — places he had never expected.
Six months in, Al-Rafidain had grown its catalog on the platform to 500 products, invested in professional photography, and began monthly promotional campaigns. Digital sales surpassed the physical shop.
Today Al-Rafidain serves customers in most governorates, and its name has become synonymous with quality and reasonable prices in its category. The owner says: "GINI did not just give us a store, it taught us how to sell."
