A small bakery in Baghdad managed to double its sales in six months thanks to home delivery fully integrated with GINI.
Al-Basma Bakery is a traditional bakery specializing in Middle Eastern sweets, serving for over 15 years. Customers used to visit in person to pick up their orders, which limited the bakery ability to scale.
"I was worried the sweets would arrive in poor condition or that customers would complain about delays," says the owner. That concern delayed his onboarding to the platform by a full year.
Working with the GINI team, they designed special packaging that preserves sweet quality, and chose a delivery partner specialized in delicate food. Customers receive their sweets in excellent shape within two hours of ordering.
In six months, Al-Basma doubled its sales. More importantly, 65 percent of new customers come from areas far from its physical location — customers who would have never visited the shop otherwise.
The fear of trying cost Al-Basma a full year of growth. The actual experience was simpler than imagined.
