{
  "$schema": "https://gini.iq/schemas/brand-manifest.json",
  "manifestVersion": "1.0.0",
  "generatedAt": "2026-04-24T15:21:10.813Z",
  "brand": {
    "name": {
      "primary": "GINI",
      "legal": "GINI",
      "bilingual": "GINI (جنّي)"
    },
    "localizedName": {
      "ar": "جنّي",
      "en": "GINI"
    },
    "slug": "gini",
    "url": "https://gini.iq",
    "canonical": "https://gini.iq/en/brand",
    "alternates": {
      "ar": "https://gini.iq/brand",
      "en": "https://gini.iq/en/brand"
    },
    "locale": "en",
    "supportedLocales": [
      "ar-IQ",
      "en-US"
    ],
    "tagline": {
      "primary": "The Iraqi gateway to global brands.",
      "localized": {
        "ar": "الواجهة العراقية للعلامات العالمية.",
        "en": "The Iraqi gateway to global brands."
      }
    },
    "description": {
      "short": "An Iraqi digital commerce platform connecting shoppers to the world's best brands — with warranty and local service.",
      "long": "GINI is an Iraqi digital commerce platform founded in 2023 to serve as the primary gateway between Iraqi shoppers and the world's leading brands. The platform operates a curated assortment of authentic products backed by official warranty and after-sales service, powered by a network of strategic local partners across payments, delivery, and logistics. Headquartered in Baghdad, GINI serves customers across every Iraqi province."
    },
    "legalName": "GINI",
    "industry": "E-commerce & platform services",
    "foundedYear": 2023,
    "headquarters": {
      "city": "Baghdad",
      "country": "Iraq",
      "countryCode": "IQ"
    },
    "contact": {
      "website": "https://gini.iq",
      "press": "mailto:info@gini.iq",
      "pressEmail": "info@gini.iq",
      "social": {
        "twitter": "@gikicard"
      }
    },
    "trademark": {
      "status": "registered",
      "marks": [
        "GINI",
        "جنّي"
      ]
    }
  },
  "identity": {
    "principles": [
      {
        "id": "mission",
        "label": "Mission",
        "title": "We close the gap between Iraqi shoppers and the world's best brands.",
        "body": "We build the digital + logistics infrastructure that makes access to genuine products an everyday, effortless experience — with warranty, after-sales service, and a fair price.",
        "localized": {
          "label": {
            "ar": "الرسالة",
            "en": "Mission"
          },
          "title": {
            "ar": "نختصر المسافة بين المتسوّق العراقي وأفضل العلامات.",
            "en": "We close the gap between Iraqi shoppers and the world's best brands."
          },
          "body": {
            "ar": "نبني بنية تحتية رقمية ولوجستية تجعل الوصول إلى المنتجات الأصلية تجربة يومية بسيطة — بضمان، خدمة ما بعد البيع، وسعر عادل.",
            "en": "We build the digital + logistics infrastructure that makes access to genuine products an everyday, effortless experience — with warranty, after-sales service, and a fair price."
          }
        }
      },
      {
        "id": "vision",
        "label": "Vision",
        "title": "To become the default digital storefront for Iraq.",
        "body": "A platform every shopper trusts, every merchant relies on, and every brand recognises as the shortest path into the Iraqi market.",
        "localized": {
          "label": {
            "ar": "الرؤية",
            "en": "Vision"
          },
          "title": {
            "ar": "أن نصبح الواجهة التجارية الرقمية الأولى في العراق.",
            "en": "To become the default digital storefront for Iraq."
          },
          "body": {
            "ar": "منصّة يثق بها كلّ متسوّق، يعتمدها كلّ تاجر، ويعرفها كلّ صانع علامة كطريقه الأقصر نحو السوق العراقي.",
            "en": "A platform every shopper trusts, every merchant relies on, and every brand recognises as the shortest path into the Iraqi market."
          }
        }
      },
      {
        "id": "positioning",
        "label": "Positioning",
        "title": "The Iraqi gateway to global brands.",
        "body": "Not a generic marketplace, not a single store. We're the curated bridge — a considered assortment, a unified experience, and a local team behind every order.",
        "localized": {
          "label": {
            "ar": "التموضع",
            "en": "Positioning"
          },
          "title": {
            "ar": "الواجهة العراقية للعلامات العالمية.",
            "en": "The Iraqi gateway to global brands."
          },
          "body": {
            "ar": "لسنا سوقاً عامّاً، ولسنا متجراً واحداً. نحن الجسر الذي يختار لك بدقّة — تشكيلة منتقاة، تجربة موحّدة، وفريق محلّي يقف خلف كلّ عملية.",
            "en": "Not a generic marketplace, not a single store. We're the curated bridge — a considered assortment, a unified experience, and a local team behind every order."
          }
        }
      },
      {
        "id": "promise",
        "label": "Promise",
        "title": "Authentic and local, with no compromise.",
        "body": "Every product authentic. Every service in Arabic. Every promise backed by a warranty. That's the floor, not the ceiling, of what the GINI name means.",
        "localized": {
          "label": {
            "ar": "الوعد",
            "en": "Promise"
          },
          "title": {
            "ar": "أصالة ومحليّة، بدون تنازلات.",
            "en": "Authentic and local, with no compromise."
          },
          "body": {
            "ar": "كلّ منتج أصلي. كلّ خدمة بالعربية. كلّ وعد موثّق بضمان. هذا هو الحدّ الأدنى لما يعنيه اسم جنّي.",
            "en": "Every product authentic. Every service in Arabic. Every promise backed by a warranty. That's the floor, not the ceiling, of what the GINI name means."
          }
        }
      }
    ],
    "attributes": {
      "are": [
        {
          "text": "Close to the Iraqi shopper",
          "localized": {
            "ar": "قريبون من المتسوّق العراقي",
            "en": "Close to the Iraqi shopper"
          }
        },
        {
          "text": "Clear about our promises",
          "localized": {
            "ar": "واضحون في وعودنا",
            "en": "Clear about our promises"
          }
        },
        {
          "text": "Accountable after the sale",
          "localized": {
            "ar": "مسؤولون بعد البيع",
            "en": "Accountable after the sale"
          }
        },
        {
          "text": "Mature in our design",
          "localized": {
            "ar": "ناضجون في التصميم",
            "en": "Mature in our design"
          }
        }
      ],
      "areNot": [
        {
          "text": "An open, unvetted marketplace",
          "localized": {
            "ar": "سوقاً مفتوحاً بلا تدقيق",
            "en": "An open, unvetted marketplace"
          }
        },
        {
          "text": "Loud in our messaging",
          "localized": {
            "ar": "صاخبون في خطابنا",
            "en": "Loud in our messaging"
          }
        },
        {
          "text": "Absent after checkout",
          "localized": {
            "ar": "مختفون بعد الدفع",
            "en": "Absent after checkout"
          }
        },
        {
          "text": "A copy of anyone else",
          "localized": {
            "ar": "مقلّدون لأحد",
            "en": "A copy of anyone else"
          }
        }
      ]
    }
  },
  "visual": {
    "palette": [
      {
        "id": "gini-orange",
        "role": "primary",
        "name": {
          "primary": "GINI Orange",
          "localized": {
            "ar": "برتقالي جنّي",
            "en": "GINI Orange"
          }
        },
        "description": {
          "primary": "Primary brand colour — logo, buttons, interactive elements.",
          "localized": {
            "ar": "اللون الأساسي للعلامة — الشعار والأزرار والعناصر التفاعلية.",
            "en": "Primary brand colour — logo, buttons, interactive elements."
          }
        },
        "hex": "#F05D25",
        "rgb": {
          "r": 240,
          "g": 93,
          "b": 37,
          "css": "rgb(240, 93, 37)"
        },
        "hsl": {
          "h": 17,
          "s": 87,
          "l": 54,
          "css": "hsl(17, 87%, 54%)"
        },
        "cmyk": {
          "c": 0,
          "m": 70,
          "y": 95,
          "k": 0
        },
        "pantone": "PANTONE 1655 C",
        "isLight": false,
        "recommendedTextColor": "#FFFFFF",
        "tailwindSuggestion": "orange"
      },
      {
        "id": "gini-ember",
        "role": "accent",
        "name": {
          "primary": "Ember",
          "localized": {
            "ar": "جمري",
            "en": "Ember"
          }
        },
        "description": {
          "primary": "Darker shade for hover states and type on light fills.",
          "localized": {
            "ar": "نسخة أعمق للحالات التفاعلية والنصوص على الخلفيات الفاتحة.",
            "en": "Darker shade for hover states and type on light fills."
          }
        },
        "hex": "#D94E1A",
        "rgb": {
          "r": 217,
          "g": 78,
          "b": 26,
          "css": "rgb(217, 78, 26)"
        },
        "hsl": {
          "h": 16,
          "s": 79,
          "l": 48,
          "css": "hsl(16, 79%, 48%)"
        },
        "cmyk": {
          "c": 0,
          "m": 76,
          "y": 99,
          "k": 10
        },
        "pantone": "PANTONE 1665 C",
        "isLight": false,
        "recommendedTextColor": "#FFFFFF",
        "tailwindSuggestion": "ember"
      },
      {
        "id": "gini-ink",
        "role": "text",
        "name": {
          "primary": "Night Ink",
          "localized": {
            "ar": "حبر ليلي",
            "en": "Night Ink"
          }
        },
        "description": {
          "primary": "Primary text and headlines on light surfaces.",
          "localized": {
            "ar": "اللون الأساسي للنصوص والعناوين على الخلفيات الفاتحة.",
            "en": "Primary text and headlines on light surfaces."
          }
        },
        "hex": "#1A1A1A",
        "rgb": {
          "r": 26,
          "g": 26,
          "b": 26,
          "css": "rgb(26, 26, 26)"
        },
        "hsl": {
          "h": 0,
          "s": 0,
          "l": 10,
          "css": "hsl(0, 0%, 10%)"
        },
        "cmyk": {
          "c": 0,
          "m": 0,
          "y": 0,
          "k": 90
        },
        "pantone": null,
        "isLight": false,
        "recommendedTextColor": "#FFFFFF",
        "tailwindSuggestion": "ink"
      },
      {
        "id": "gini-cream",
        "role": "surface",
        "name": {
          "primary": "Warm Cream",
          "localized": {
            "ar": "كريمي دافئ",
            "en": "Warm Cream"
          }
        },
        "description": {
          "primary": "Primary surface across the site and marketing material.",
          "localized": {
            "ar": "الخلفية الأساسية للموقع ومواد التسويق.",
            "en": "Primary surface across the site and marketing material."
          }
        },
        "hex": "#FBF6F0",
        "rgb": {
          "r": 251,
          "g": 246,
          "b": 240,
          "css": "rgb(251, 246, 240)"
        },
        "hsl": {
          "h": 33,
          "s": 58,
          "l": 96,
          "css": "hsl(33, 58%, 96%)"
        },
        "cmyk": {
          "c": 0,
          "m": 2,
          "y": 4,
          "k": 2
        },
        "pantone": null,
        "isLight": true,
        "recommendedTextColor": "#1A1A1A",
        "tailwindSuggestion": "cream"
      },
      {
        "id": "gini-sand",
        "role": "surface",
        "name": {
          "primary": "Quiet Sand",
          "localized": {
            "ar": "رملي هادئ",
            "en": "Quiet Sand"
          }
        },
        "description": {
          "primary": "Secondary surfaces for cards and section dividers.",
          "localized": {
            "ar": "خلفيات ثانوية للبطاقات وفواصل الأقسام.",
            "en": "Secondary surfaces for cards and section dividers."
          }
        },
        "hex": "#EFE6DB",
        "rgb": {
          "r": 239,
          "g": 230,
          "b": 219,
          "css": "rgb(239, 230, 219)"
        },
        "hsl": {
          "h": 33,
          "s": 38,
          "l": 90,
          "css": "hsl(33, 38%, 90%)"
        },
        "cmyk": {
          "c": 0,
          "m": 4,
          "y": 8,
          "k": 6
        },
        "pantone": null,
        "isLight": true,
        "recommendedTextColor": "#1A1A1A",
        "tailwindSuggestion": "sand"
      }
    ],
    "accessibilityPairs": [
      {
        "id": "ink-on-cream",
        "foreground": "#1A1A1A",
        "background": "#FBF6F0",
        "contrastRatio": "16.4 : 1",
        "wcag": "AAA",
        "usage": {
          "primary": "Default pairing for long-form body copy.",
          "localized": {
            "ar": "الخيار الافتراضي للنصوص الطويلة.",
            "en": "Default pairing for long-form body copy."
          }
        }
      },
      {
        "id": "ink-on-sand",
        "foreground": "#1A1A1A",
        "background": "#EFE6DB",
        "contrastRatio": "14.5 : 1",
        "wcag": "AAA",
        "usage": {
          "primary": "Copy set on sand-toned cards.",
          "localized": {
            "ar": "نصوص على البطاقات الرمليّة.",
            "en": "Copy set on sand-toned cards."
          }
        }
      },
      {
        "id": "white-on-orange",
        "foreground": "#FFFFFF",
        "background": "#F05D25",
        "contrastRatio": "3.6 : 1",
        "wcag": "AA",
        "usage": {
          "primary": "Large headings and buttons only (18px+). Avoid body copy.",
          "localized": {
            "ar": "عناوين وأزرار كبيرة فقط (18px+). لا تستخدم للنصوص الطويلة.",
            "en": "Large headings and buttons only (18px+). Avoid body copy."
          }
        }
      },
      {
        "id": "orange-on-cream",
        "foreground": "#D94E1A",
        "background": "#FBF6F0",
        "contrastRatio": "5.1 : 1",
        "wcag": "AA",
        "usage": {
          "primary": "Use the Ember shade when setting coloured text on cream.",
          "localized": {
            "ar": "استخدم درجة «جمري» لتلوين النصوص على الكريمي.",
            "en": "Use the Ember shade when setting coloured text on cream."
          }
        }
      },
      {
        "id": "white-on-ink",
        "foreground": "#FFFFFF",
        "background": "#1A1A1A",
        "contrastRatio": "17.3 : 1",
        "wcag": "AAA",
        "usage": {
          "primary": "Dark mode for product pages and video thumbnails.",
          "localized": {
            "ar": "الوضع الداكن لصفحات المنتجات والفيديوهات.",
            "en": "Dark mode for product pages and video thumbnails."
          }
        }
      },
      {
        "id": "cream-on-ink",
        "foreground": "#FBF6F0",
        "background": "#1A1A1A",
        "contrastRatio": "15.9 : 1",
        "wcag": "AAA",
        "usage": {
          "primary": "Warm accent on dark surfaces.",
          "localized": {
            "ar": "لمسة دافئة على الخلفيات الداكنة.",
            "en": "Warm accent on dark surfaces."
          }
        }
      }
    ]
  },
  "typography": {
    "primary": {
      "family": "Rubik",
      "classification": "Sans-serif",
      "designer": "Philipp Hubert, Sebastian Fischer (Hubert Jocham)",
      "googleFontsUrl": "https://fonts.google.com/specimen/Rubik",
      "weights": [
        400,
        500,
        700,
        800
      ],
      "supportedScripts": [
        "Latin",
        "Arabic",
        "Hebrew"
      ]
    },
    "fallbackStack": "Rubik, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", \"Helvetica Neue\", Arial, \"Noto Sans Arabic\", \"Noto Sans\", sans-serif",
    "scale": [
      {
        "id": "display",
        "label": {
          "primary": "Display",
          "localized": {
            "ar": "عرض",
            "en": "Display"
          }
        },
        "size": "32–48 / 1.15",
        "weight": "800",
        "lineHeight": "115%",
        "usage": {
          "primary": "Hero titles on marketing pages and campaigns.",
          "localized": {
            "ar": "العناوين البطولية في الصفحات الرئيسية والحملات.",
            "en": "Hero titles on marketing pages and campaigns."
          }
        },
        "sample": {
          "ar": "جنّي — شريكك في التجارة",
          "en": "GINI — your trade partner."
        }
      },
      {
        "id": "heading",
        "label": {
          "primary": "Heading",
          "localized": {
            "ar": "رئيسي",
            "en": "Heading"
          }
        },
        "size": "36–48 / 1.15",
        "weight": "700",
        "lineHeight": "115%",
        "usage": {
          "primary": "Section titles within pages.",
          "localized": {
            "ar": "عناوين الأقسام داخل الصفحات.",
            "en": "Section titles within pages."
          }
        },
        "sample": {
          "ar": "سوق واحد يجمع كل ما تحتاج",
          "en": "One marketplace. Everything you need."
        }
      },
      {
        "id": "subheading",
        "label": {
          "primary": "Subheading",
          "localized": {
            "ar": "فرعي",
            "en": "Subheading"
          }
        },
        "size": "20–24 / 1.25",
        "weight": "600",
        "lineHeight": "125%",
        "usage": {
          "primary": "Card titles and mid-level components.",
          "localized": {
            "ar": "عناوين البطاقات والمكوّنات الوسيطة.",
            "en": "Card titles and mid-level components."
          }
        },
        "sample": {
          "ar": "تجربة شراء ذكية، دفع آمن، توصيل سريع.",
          "en": "Smart shopping, secure payments, fast delivery."
        }
      },
      {
        "id": "body",
        "label": {
          "primary": "Body",
          "localized": {
            "ar": "نصّ",
            "en": "Body"
          }
        },
        "size": "16–18 / 1.6",
        "weight": "400",
        "lineHeight": "160%",
        "usage": {
          "primary": "Paragraphs and general reading copy.",
          "localized": {
            "ar": "الفقرات والنصوص العامّة.",
            "en": "Paragraphs and general reading copy."
          }
        },
        "sample": {
          "ar": "نحن نبني منصّة عراقيّة تربط المتسوّق بأفضل العلامات بأسعار عادلة، مع ضمان وخدمة ما بعد البيع من فريق محلّي.",
          "en": "We build an Iraqi platform that connects shoppers to the best brands at fair prices, with warranty and after-sales service from a local team."
        }
      },
      {
        "id": "caption",
        "label": {
          "primary": "Caption",
          "localized": {
            "ar": "تسمية",
            "en": "Caption"
          }
        },
        "size": "12–14 / 1.4",
        "weight": "600",
        "lineHeight": "tracked 0.18em",
        "usage": {
          "primary": "Section labels and small eyebrow tags.",
          "localized": {
            "ar": "تسميات الأقسام والوسوم الصغيرة.",
            "en": "Section labels and small eyebrow tags."
          }
        },
        "sample": {
          "ar": "دليل العلامة • الإصدار الأول",
          "en": "BRAND GUIDE • VERSION 1"
        }
      }
    ]
  },
  "logos": {
    "primary": {
      "id": "primary",
      "svg": "https://gini.iq/logo.svg"
    },
    "monogram": {
      "id": "g",
      "representation": "Capital letter G on brand fill"
    },
    "variants": [
      {
        "id": "wordmark-light",
        "mode": "color",
        "background": "light",
        "title": {
          "primary": "Primary wordmark",
          "localized": {
            "ar": "الشعار الرئيسي",
            "en": "Primary wordmark"
          }
        },
        "usage": {
          "primary": "Default use on light surfaces — marketing and print material.",
          "localized": {
            "ar": "الاستخدام الافتراضي على الخلفيات الفاتحة — المواد التسويقية والمطبوعات.",
            "en": "Default use on light surfaces — marketing and print material."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-logo-black.svg",
          "pngFilename": "gini-logo-wordmark-light.png"
        }
      },
      {
        "id": "wordmark-cream",
        "mode": "color",
        "background": "cream",
        "title": {
          "primary": "On cream surface",
          "localized": {
            "ar": "على خلفية كريميّة",
            "en": "On cream surface"
          }
        },
        "usage": {
          "primary": "The default surface across the website and official collateral.",
          "localized": {
            "ar": "الخلفية الافتراضيّة عبر الموقع والمواد الرسميّة.",
            "en": "The default surface across the website and official collateral."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-logo-black.svg",
          "pngFilename": "gini-logo-wordmark-cream.png"
        }
      },
      {
        "id": "wordmark-brand",
        "mode": "mono",
        "background": "brand",
        "title": {
          "primary": "On brand fill",
          "localized": {
            "ar": "على اللون الأساسي",
            "en": "On brand fill"
          }
        },
        "usage": {
          "primary": "For campaigns and high-emphasis collateral — we use the all-white wordmark (no orange accent) so the brand colour doesn't repeat on top of itself.",
          "localized": {
            "ar": "للحملات الإعلانيّة والعناصر عالية التركيز — نستخدم النسخة البيضاء الخالصة (بلا نقطة برتقاليّة) حتى لا يتكرّر البرتقالي فوق نفسه.",
            "en": "For campaigns and high-emphasis collateral — we use the all-white wordmark (no orange accent) so the brand colour doesn't repeat on top of itself."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-wordmark-mono-white.svg",
          "pngFilename": "gini-logo-wordmark-brand.png"
        }
      },
      {
        "id": "wordmark-dark",
        "mode": "white",
        "background": "dark",
        "title": {
          "primary": "On dark surface",
          "localized": {
            "ar": "على خلفية داكنة",
            "en": "On dark surface"
          }
        },
        "usage": {
          "primary": "Video thumbnails and dark-mode collateral.",
          "localized": {
            "ar": "للفيديوهات والإعلانات ذات الخلفيات الداكنة.",
            "en": "Video thumbnails and dark-mode collateral."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-logo-white.svg",
          "pngFilename": "gini-logo-wordmark-dark.png"
        }
      },
      {
        "id": "wordmark-mono-light",
        "mode": "mono",
        "background": "pure-white",
        "title": {
          "primary": "One-colour — on pure white",
          "localized": {
            "ar": "أحاديّة اللون — على أبيض خالص",
            "en": "One-colour — on pure white"
          }
        },
        "usage": {
          "primary": "For one-colour print, or whenever surrounding colours might clash with GINI Orange.",
          "localized": {
            "ar": "عند الطباعة أحاديّة اللون أو حين تتواجد ألوان أخرى قد تتعارض مع البرتقالي.",
            "en": "For one-colour print, or whenever surrounding colours might clash with GINI Orange."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-wordmark-mono-black.svg",
          "pngFilename": "gini-logo-wordmark-mono-light.png"
        }
      },
      {
        "id": "wordmark-mono-dark",
        "mode": "mono",
        "background": "pure-black",
        "title": {
          "primary": "One-colour — on pure black",
          "localized": {
            "ar": "أحاديّة اللون — على أسود خالص",
            "en": "One-colour — on pure black"
          }
        },
        "usage": {
          "primary": "Pure black surfaces — or any loud colour that would fight the brand orange.",
          "localized": {
            "ar": "الخلفيّات السوداء الخالصة، أو أيّ لون قويّ يتعارض مع البرتقالي.",
            "en": "Pure black surfaces — or any loud colour that would fight the brand orange."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-wordmark-mono-white.svg",
          "pngFilename": "gini-logo-wordmark-mono-dark.png"
        }
      },
      {
        "id": "monogram-light",
        "mode": "monogram",
        "background": "cream",
        "title": {
          "primary": "Monogram",
          "localized": {
            "ar": "الرمز الأحادي",
            "en": "Monogram"
          }
        },
        "usage": {
          "primary": "The condensed GINI mark — watermarks, avatars, and square icons on light surfaces.",
          "localized": {
            "ar": "رمز جنّي المختصر — للأختام، الأفاتارات، والأيقونات المربّعة على الخلفيات الفاتحة.",
            "en": "The condensed GINI mark — watermarks, avatars, and square icons on light surfaces."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-monogram-black.svg",
          "pngFilename": "gini-logo-monogram-light.png"
        }
      },
      {
        "id": "monogram-brand",
        "mode": "mono",
        "background": "brand",
        "title": {
          "primary": "Monogram on brand fill",
          "localized": {
            "ar": "الرمز على اللون البرتقالي",
            "en": "Monogram on brand fill"
          }
        },
        "usage": {
          "primary": "Preferred treatment for the app icon and social avatars — we use the all-white monogram (no orange accent) so the brand colour doesn't repeat on top of itself.",
          "localized": {
            "ar": "النسخة المفضّلة لأيقونة التطبيق والأفاتار على الشبكات الاجتماعيّة — نستخدم الرمز الأبيض الخالص (بلا نقطة برتقاليّة) حتى لا يتكرّر البرتقالي فوق نفسه.",
            "en": "Preferred treatment for the app icon and social avatars — we use the all-white monogram (no orange accent) so the brand colour doesn't repeat on top of itself."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-monogram-mono-white.svg",
          "pngFilename": "gini-logo-monogram-brand.png"
        }
      },
      {
        "id": "monogram-mono-light",
        "mode": "mono",
        "background": "pure-white",
        "title": {
          "primary": "Monogram — one-colour on pure white",
          "localized": {
            "ar": "الرمز الأحادي — على أبيض خالص",
            "en": "Monogram — one-colour on pure white"
          }
        },
        "usage": {
          "primary": "Single-ink G on pure white — and any surface where the orange accent would clash.",
          "localized": {
            "ar": "رمز أحاديّ اللون على الخلفيّات البيضاء الخالصة أو أيّ لون يتعارض مع البرتقالي.",
            "en": "Single-ink G on pure white — and any surface where the orange accent would clash."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-monogram-mono-black.svg",
          "pngFilename": "gini-logo-monogram-mono-light.png"
        }
      },
      {
        "id": "monogram-mono-dark",
        "mode": "mono",
        "background": "pure-black",
        "title": {
          "primary": "Monogram — one-colour on pure black",
          "localized": {
            "ar": "الرمز الأحادي — على أسود خالص",
            "en": "Monogram — one-colour on pure black"
          }
        },
        "usage": {
          "primary": "Single-ink G on pure black — and any saturated colour that would fight the brand orange.",
          "localized": {
            "ar": "رمز أحاديّ اللون على الخلفيّات السوداء الخالصة وعلى أيّ لون قويّ يتعارض مع البرتقالي.",
            "en": "Single-ink G on pure black — and any saturated colour that would fight the brand orange."
          }
        },
        "downloads": {
          "svg": "https://gini.iq/brand/gini-monogram-mono-white.svg",
          "pngFilename": "gini-logo-monogram-mono-dark.png"
        }
      }
    ],
    "anatomy": [
      {
        "id": "clear-space",
        "label": {
          "primary": "Clear space",
          "localized": {
            "ar": "المسافة الحرّة",
            "en": "Clear space"
          }
        },
        "value": "= 1× G",
        "note": {
          "primary": "Maintain a clear space equal to the G-height on every side.",
          "localized": {
            "ar": "اترك مساحة حول الشعار بارتفاع حرف G كحدّ أدنى.",
            "en": "Maintain a clear space equal to the G-height on every side."
          }
        }
      },
      {
        "id": "min-digital",
        "label": {
          "primary": "Min. digital size",
          "localized": {
            "ar": "الحد الأدنى رقمياً",
            "en": "Min. digital size"
          }
        },
        "value": "24 px",
        "note": {
          "primary": "Smallest on-screen width where the wordmark stays legible.",
          "localized": {
            "ar": "أصغر عرض يحافظ على قراءة الحروف على الشاشة.",
            "en": "Smallest on-screen width where the wordmark stays legible."
          }
        }
      },
      {
        "id": "min-print",
        "label": {
          "primary": "Min. print size",
          "localized": {
            "ar": "الحد الأدنى طباعة",
            "en": "Min. print size"
          }
        },
        "value": "16 mm",
        "note": {
          "primary": "Any printed medium: cards, envelopes, signage.",
          "localized": {
            "ar": "لأي وسيط مطبوع: بطاقات، مغلفات، لافتات.",
            "en": "Any printed medium: cards, envelopes, signage."
          }
        }
      },
      {
        "id": "aspect",
        "label": {
          "primary": "Aspect ratio",
          "localized": {
            "ar": "نسبة العرض للارتفاع",
            "en": "Aspect ratio"
          }
        },
        "value": "≈ 3.1 : 1",
        "note": {
          "primary": "Don't alter the ratio — no stretching or squashing.",
          "localized": {
            "ar": "لا تعدّل النسبة — مطّها أو ضغطها ممنوع.",
            "en": "Don't alter the ratio — no stretching or squashing."
          }
        }
      }
    ],
    "rules": {
      "do": [
        {
          "id": "clear-space",
          "text": "Keep a clear space around the mark equal to the height of the G at minimum.",
          "localized": {
            "ar": "اترك مساحة حرة حول الشعار بمقدار ارتفاع حرف G كحدّ أدنى.",
            "en": "Keep a clear space around the mark equal to the height of the G at minimum."
          }
        },
        {
          "id": "min-size",
          "text": "Don't render the logo narrower than 24px on screen or 16mm in print.",
          "localized": {
            "ar": "لا يقلّ عرض الشعار عن 24 بكسل على الشاشة و 16 مم في الطباعة.",
            "en": "Don't render the logo narrower than 24px on screen or 16mm in print."
          }
        },
        {
          "id": "color",
          "text": "Only use the original orange or the white knocked-out version.",
          "localized": {
            "ar": "استخدم النسخة الأصلية باللون البرتقالي أو النسخة البيضاء فقط.",
            "en": "Only use the original orange or the white knocked-out version."
          }
        },
        {
          "id": "white-on-orange",
          "text": "On any orange surface — or any tint of it — use only the white version of the logo.",
          "localized": {
            "ar": "على أيّ خلفية برتقاليّة أو من تدرّجاتها، استخدم النسخة البيضاء من الشعار فقط.",
            "en": "On any orange surface — or any tint of it — use only the white version of the logo."
          }
        },
        {
          "id": "contrast",
          "text": "Verify background contrast before exporting — check the accessibility table.",
          "localized": {
            "ar": "تحقّق من تباين الخلفية قبل التصدير — استخدم الجدول في قسم الوصول.",
            "en": "Verify background contrast before exporting — check the accessibility table."
          }
        }
      ],
      "dont": [
        {
          "id": "rotate",
          "text": "Don't rotate or change the orientation of the logo.",
          "localized": {
            "ar": "لا تدوّر الشعار أو تغيّر اتجاهه.",
            "en": "Don't rotate or change the orientation of the logo."
          }
        },
        {
          "id": "black-on-orange",
          "text": "Never place the black or full-colour logo on an orange surface.",
          "localized": {
            "ar": "لا تضع الشعار الأسود أو المحدّد بالألوان على أيّ خلفية برتقاليّة.",
            "en": "Never place the black or full-colour logo on an orange surface."
          }
        },
        {
          "id": "recolor",
          "text": "Don't replace the colours with anything outside the official palette.",
          "localized": {
            "ar": "لا تستبدل ألوان الشعار بألوان أخرى غير معتمدة.",
            "en": "Don't replace the colours with anything outside the official palette."
          }
        },
        {
          "id": "distort",
          "text": "Don't stretch or squash the logo — preserve its native proportions.",
          "localized": {
            "ar": "لا تمطّ ا��ش��ار أو تضغطه — حافظ على نسبه الأصلية.",
            "en": "Don't stretch or squash the logo — preserve its native proportions."
          }
        },
        {
          "id": "outline",
          "text": "Don't add strokes, shadows, or any effects around the logo.",
          "localized": {
            "ar": "لا تضف حدوداً أو ظلالاً أو تأثيرات حول الشعار.",
            "en": "Don't add strokes, shadows, or any effects around the logo."
          }
        }
      ]
    }
  },
  "voice": {
    "traits": [
      {
        "id": "warm",
        "title": {
          "primary": "Warm",
          "localized": {
            "ar": "دافئ",
            "en": "Warm"
          }
        },
        "description": {
          "primary": "We speak in plain language — close to our customers, true to the local culture.",
          "localized": {
            "ar": "نتحدّث بلغة بسيطة، قريبة من الناس، تعكس ثقافتنا العراقية.",
            "en": "We speak in plain language — close to our customers, true to the local culture."
          }
        }
      },
      {
        "id": "confident",
        "title": {
          "primary": "Confident",
          "localized": {
            "ar": "واثق",
            "en": "Confident"
          }
        },
        "description": {
          "primary": "We make promises we keep, and are honest about what we do and don't know.",
          "localized": {
            "ar": "نقدّم وعوداً نفي بها، ونوضح ما نعرف وما لا نعرف.",
            "en": "We make promises we keep, and are honest about what we do and don't know."
          }
        }
      },
      {
        "id": "sharp",
        "title": {
          "primary": "Sharp",
          "localized": {
            "ar": "مختصَر",
            "en": "Sharp"
          }
        },
        "description": {
          "primary": "Short sentences, clear ideas. Every word earns its place.",
          "localized": {
            "ar": "جمل قصيرة وأفكار واضحة. كل كلمة تستحق مكانها.",
            "en": "Short sentences, clear ideas. Every word earns its place."
          }
        }
      },
      {
        "id": "optimistic",
        "title": {
          "primary": "Optimistic",
          "localized": {
            "ar": "متفائل",
            "en": "Optimistic"
          }
        },
        "description": {
          "primary": "We see the opportunity before the obstacle, and build tools that unlock the next step.",
          "localized": {
            "ar": "نرى الفرصة قبل العائق، ونصنع أدوات تُسهّل الخطوة التالية.",
            "en": "We see the opportunity before the obstacle, and build tools that unlock the next step."
          }
        }
      }
    ],
    "examples": [
      {
        "id": "hero",
        "do": {
          "primary": "Shop the best brands. Warrantied, at a fair price.",
          "localized": {
            "ar": "تسوّق أفضل العلامات. بضمان، وبسعر عادل.",
            "en": "Shop the best brands. Warrantied, at a fair price."
          }
        },
        "dont": {
          "primary": "The leading platform delivering an unparalleled shopping experience.",
          "localized": {
            "ar": "المنصّة الرائدة التي تقدّم تجربة تسوّق لا مثيل لها.",
            "en": "The leading platform delivering an unparalleled shopping experience."
          }
        },
        "rationale": {
          "primary": "State the action, not the claim. Specific phrasing beats generic superlatives.",
          "localized": {
            "ar": "نقول ما نفعل، لا ما ندّعيه. الجُمل المحدّدة أكثر تأثيراً من الأوصاف العامّة.",
            "en": "State the action, not the claim. Specific phrasing beats generic superlatives."
          }
        }
      },
      {
        "id": "error",
        "do": {
          "primary": "We couldn't complete the payment. Try another card or contact us.",
          "localized": {
            "ar": "لم نستطع إتمام الدفع. جرّب بطاقة أخرى أو تواصل معنا.",
            "en": "We couldn't complete the payment. Try another card or contact us."
          }
        },
        "dont": {
          "primary": "An error occurred while processing your request. Please try again later.",
          "localized": {
            "ar": "حدث خطأ أثناء معالجة عمليتك. يرجى المحاولة لاحقاً.",
            "en": "An error occurred while processing your request. Please try again later."
          }
        },
        "rationale": {
          "primary": "Explain what happened, then offer the next step. Never leave the customer in limbo.",
          "localized": {
            "ar": "اشرح ما حدث، ثم اعرض الخطوة التالية. لا تُعلّق الزبون في المجهول.",
            "en": "Explain what happened, then offer the next step. Never leave the customer in limbo."
          }
        }
      }
    ]
  },
  "pattern": {
    "url": "https://gini.iq/pattern.svg",
    "description": "A subtle orange pattern inspired by Islamic motifs, used as a light background on marketing material."
  },
  "press": {
    "boilerplate": {
      "primary": "GINI is an Iraqi digital commerce platform founded in 2023 to serve as the primary gateway between Iraqi shoppers and the world's leading brands. The platform operates a curated assortment of authentic products backed by official warranty and after-sales service, powered by a network of strategic local partners across payments, delivery, and logistics. Headquartered in Baghdad, GINI serves customers across every Iraqi province.",
      "localized": {
        "ar": "جنّي (GINI) منصّة تجارة رقمية عراقية تأسّست عام 2023 لتكون الواجهة الأولى بين المتسوّق العراقي وأفضل العلامات العالمية. تعمل المنصّة على تشكيلة منتقاة من المنتجات الأصلية بضمان رسمي وخدمة ما بعد البيع، وتعتمد شبكة شركاء استراتيجيين محليّين في الدفع والتوصيل والدعم اللوجستي. مقرّها الرئيسي في بغداد، وتخدم متسوّقين في جميع المحافظات العراقية.",
        "en": "GINI is an Iraqi digital commerce platform founded in 2023 to serve as the primary gateway between Iraqi shoppers and the world's leading brands. The platform operates a curated assortment of authentic products backed by official warranty and after-sales service, powered by a network of strategic local partners across payments, delivery, and logistics. Headquartered in Baghdad, GINI serves customers across every Iraqi province."
      }
    },
    "facts": [
      {
        "label": {
          "primary": "Legal name",
          "localized": {
            "ar": "الاسم الرسمي",
            "en": "Legal name"
          }
        },
        "value": {
          "primary": "GINI",
          "localized": {
            "ar": "GINI (جنّي)",
            "en": "GINI"
          }
        }
      },
      {
        "label": {
          "primary": "Founded",
          "localized": {
            "ar": "سنة التأسيس",
            "en": "Founded"
          }
        },
        "value": {
          "primary": "2023",
          "localized": {
            "ar": "2023",
            "en": "2023"
          }
        }
      },
      {
        "label": {
          "primary": "Headquarters",
          "localized": {
            "ar": "المقر",
            "en": "Headquarters"
          }
        },
        "value": {
          "primary": "Baghdad, Iraq",
          "localized": {
            "ar": "بغداد، العراق",
            "en": "Baghdad, Iraq"
          }
        }
      },
      {
        "label": {
          "primary": "Industry",
          "localized": {
            "ar": "النشاط",
            "en": "Industry"
          }
        },
        "value": {
          "primary": "E-commerce & platform services",
          "localized": {
            "ar": "تجارة إلكترونية وخدمات منصّة",
            "en": "E-commerce & platform services"
          }
        }
      },
      {
        "label": {
          "primary": "Website",
          "localized": {
            "ar": "الموقع",
            "en": "Website"
          }
        },
        "value": {
          "primary": "gini.iq",
          "localized": {
            "ar": "gini.iq",
            "en": "gini.iq"
          }
        }
      },
      {
        "label": {
          "primary": "Press contact",
          "localized": {
            "ar": "التواصل الإعلامي",
            "en": "Press contact"
          }
        },
        "value": {
          "primary": "info@gini.iq",
          "localized": {
            "ar": "info@gini.iq",
            "en": "info@gini.iq"
          }
        }
      }
    ],
    "contact": {
      "email": "info@gini.iq",
      "mailto": "mailto:info@gini.iq"
    }
  },
  "faq": [
    {
      "id": "permission",
      "question": {
        "primary": "Can I use the GINI logo in an article or video about the company?",
        "localized": {
          "ar": "هل يمكنني استخدام الشعار في مقال أو فيديو عن جنّي؟",
          "en": "Can I use the GINI logo in an article or video about the company?"
        }
      },
      "answer": {
        "primary": "Yes. Editorial use (press, blogs, news) is permitted without prior approval, provided the logo is used as shown here — original proportions and colours.",
        "localized": {
          "ar": "نعم. الاستخدام التحريري (صحافة، مدوّنات، محتوى إخباري) مسموح به دون إذن مسبق، ما دام الشعار مُستخدماً كما هو موضّح هنا — بالنسب والألوان الأصلية.",
          "en": "Yes. Editorial use (press, blogs, news) is permitted without prior approval, provided the logo is used as shown here — original proportions and colours."
        }
      }
    },
    {
      "id": "cobranding",
      "question": {
        "primary": "I'd like to do a co-branded piece with GINI — what's the next step?",
        "localized": {
          "ar": "أرغب بعمل علامة مشتركة مع جنّي — ما الخطوة؟",
          "en": "I'd like to do a co-branded piece with GINI — what's the next step?"
        }
      },
      "answer": {
        "primary": "Email info@gini.iq with project details and a timeline. We usually respond within 24 hours with additional guidelines and co-branding assets.",
        "localized": {
          "ar": "راسلنا على info@gini.iq بتفاصيل المشروع والجدول الزمني. عادةً نردّ خلال 24 ساعة ونزوّدك بإرشادات إضافية وأصول خاصّة بالتعاون.",
          "en": "Email info@gini.iq with project details and a timeline. We usually respond within 24 hours with additional guidelines and co-branding assets."
        }
      }
    },
    {
      "id": "modifications",
      "question": {
        "primary": "Can I recolour the logo to match my own identity?",
        "localized": {
          "ar": "هل يمكنني تعديل الألوان لتتماشى مع هويّتي؟",
          "en": "Can I recolour the logo to match my own identity?"
        }
      },
      "answer": {
        "primary": "No. Only the official colours (GINI Orange or the white version) are permitted. Any recolouring is considered brand misuse.",
        "localized": {
          "ar": "لا. استخدم الألوان الرسميّة فقط (برتقالي جنّي أو النسخة البيضاء). أي تعديل لوني يُعدّ إساءة استخدام للعلامة.",
          "en": "No. Only the official colours (GINI Orange or the white version) are permitted. Any recolouring is considered brand misuse."
        }
      }
    },
    {
      "id": "photos",
      "question": {
        "primary": "Do you have high-resolution press photos?",
        "localized": {
          "ar": "هل لديكم صور عالية الجودة للإعلام؟",
          "en": "Do you have high-resolution press photos?"
        }
      },
      "answer": {
        "primary": "Yes. Email info@gini.iq and we'll send a curated pack including product shots, team imagery, and HQ photography.",
        "localized": {
          "ar": "نعم. راسلنا على info@gini.iq وسنرسل لك حزمة صور مخصّصة تشمل لقطات منتجات، فريق العمل، والمقر الرئيسي.",
          "en": "Yes. Email info@gini.iq and we'll send a curated pack including product shots, team imagery, and HQ photography."
        }
      }
    },
    {
      "id": "trademarks",
      "question": {
        "primary": "Are 'GINI' and the GINI wordmark registered trademarks?",
        "localized": {
          "ar": "هل اسم «جنّي» و«GINI» علامات مسجّلة؟",
          "en": "Are 'GINI' and the GINI wordmark registered trademarks?"
        }
      },
      "answer": {
        "primary": "Yes, both are trademarks owned by GINI. Avoid using either for similar product or company names that could create confusion.",
        "localized": {
          "ar": "نعم، كلاهما علامتان تجاريّتان تخصّان GINI. يجب تجنّب استخدامهما لأسماء منتجات أو شركات مشابهة قد تُسبّب التباساً.",
          "en": "Yes, both are trademarks owned by GINI. Avoid using either for similar product or company names that could create confusion."
        }
      }
    }
  ],
  "license": {
    "spdxShortIdentifier": "LicenseRef-GINI-Brand-1.0",
    "summary": "GINI brand assets on this page are available for editorial use (press, news, reviews) and approved partnerships. Do not alter the logo, its colours, or its proportions.",
    "permitted": [
      "editorial-use",
      "news-coverage",
      "product-reviews",
      "partner-marketing",
      "conference-presentations"
    ],
    "restricted": [
      "logo-modification",
      "colour-substitution",
      "stretching-or-distortion",
      "outlines-shadows-effects",
      "merchandise-without-permission",
      "confusingly-similar-marks"
    ],
    "contactForExceptions": "info@gini.iq",
    "termsUrl": "https://gini.iq/en/brand"
  },
  "version": {
    "current": "1.6",
    "updated": "2026-04",
    "changelog": [
      {
        "version": "1.6",
        "date": "2026-04",
        "notes": {
          "primary": "One-colour monogram (G-mark, no orange accent).",
          "localized": {
            "ar": "الرمز الأحادي (حرف G) بلا نقطة برتقاليّة.",
            "en": "One-colour monogram (G-mark, no orange accent)."
          }
        }
      },
      {
        "version": "1.5",
        "date": "2026-04",
        "notes": {
          "primary": "One-colour wordmark — black and white.",
          "localized": {
            "ar": "الشعار الكامل أحاديّ اللون — أسود وأبيض.",
            "en": "One-colour wordmark — black and white."
          }
        }
      },
      {
        "version": "1.4",
        "date": "2026-04",
        "notes": {
          "primary": "Official logo files and trademark section.",
          "localized": {
            "ar": "ملفّات الشعار الرسميّة وقسم الملكيّة التجاريّة.",
            "en": "Official logo files and trademark section."
          }
        }
      },
      {
        "version": "1.3",
        "date": "2026-04",
        "notes": {
          "primary": "Refinements to logo cards, pattern surfaces, and the hero.",
          "localized": {
            "ar": "تحسينات على بطاقات الشعار والنقش والعرض الرئيسي.",
            "en": "Refinements to logo cards, pattern surfaces, and the hero."
          }
        }
      },
      {
        "version": "1.2",
        "date": "2026-04",
        "notes": {
          "primary": "Expanded guide: foundation, anatomy, accessibility, FAQ.",
          "localized": {
            "ar": "توسيع الدليل: أسس، تشريح، وصول، أسئلة شائعة.",
            "en": "Expanded guide: foundation, anatomy, accessibility, FAQ."
          }
        }
      },
      {
        "version": "1.1",
        "date": "2026-03",
        "notes": {
          "primary": "Dark-surface logo variant and Pantone values.",
          "localized": {
            "ar": "نسخة الشعار الداكنة وقيم Pantone.",
            "en": "Dark-surface logo variant and Pantone values."
          }
        }
      },
      {
        "version": "1.0",
        "date": "2026-02",
        "notes": {
          "primary": "First public release.",
          "localized": {
            "ar": "الإصدار الأول من الدليل.",
            "en": "First public release."
          }
        }
      }
    ]
  },
  "machineReadable": {
    "jsonManifest": {
      "ar": "https://gini.iq/brand.json",
      "en": "https://gini.iq/en/brand.json"
    },
    "markdownGuide": {
      "ar": "https://gini.iq/brand.md",
      "en": "https://gini.iq/en/brand.md"
    },
    "humanPage": {
      "ar": "https://gini.iq/brand",
      "en": "https://gini.iq/en/brand"
    },
    "otherLocale": {
      "locale": "ar",
      "json": "https://gini.iq/brand.json",
      "markdown": "https://gini.iq/brand.md"
    }
  }
}